To provide a unified industry voice to
educate, promote and support a global market for affordable, ubiquitous
technologies and services.
||Inspire market unification and forward momentum and foster
cooperation and partnership.
||Define the market in the context of existing—and new—products
||Reduce market confusion.
The Personal Broadband Industry Association™ (PBIA)
is focused on driving the market for ubiquitous, affordable broadband.
The PBIA is a non-profit industry organization providing
a unified voice for the companies committed to rapidly creating
a marketplace for ubiquitous, affordable broadband technologies
and services. The PBIA serves as an umbrella of an industry vision – not
just a single technology, band of spectrum or standard – of
delivering primary, ubiquitous broadband access to individuals
regardless of location or context, at affordable prices.
||A user experience, regardless of the technologies or
the networks used.
||Broadband connectivity that is convenient, affordable,
and always there.
||A springboard for a sustainable Internet economy.
There is an acknowledged market opportunity
for Personal Broadband services, however, the industry
consensus required to drive the capital outlay and to deliver
sustainable solutions for this market do not yet exist. PBIA
members are working in concert to solve the fundamental problems
that exist in the business market today – to identify and
prove the market opportunity for new products and services and
to reduce and manage the risk associated with the deployment
of these products and services.
Demonstrating market momentum is the key to
managing market risk. A critical mass of industry players
who have identified and articulated the market opportunity and
are collectively taking steps towards its realization. This is
the guiding precept in the formation of the Personal Broadband
The PBIA strategic business leaders can build financial and market
support for their businesses by leverage existing relationships,
resources and market assets. While the selection of viable technologies
is a key factor in creating this market momentum, it is only one
piece of the puzzle. Market momentum is created when infrastructure
providers, network operators, service providers, technology providers,
and others come together with the goal of promoting a common global
business and market vision — exactly the focus of the PBIA.
The PBIA’s primary activities include:
- Primary market and industry research
- Market education, focused primarily on the capital markets
- Industry marketing, delivering a unified message
- Incubation of new business and technology partnerships
- Regulatory strategies, combining the interests of member organizations
A unified voice
In less than a decade, the Internet has grown from a small academic network
to a primary method of communications and a primary resource for information
and commerce. As Internet access speeds leapt from the original 1.2 kbps
to today’s consumer broadband services in excess 12 Mbps, Internet
services have become an integral part of people’s lives. By the end
of 2002, there were over 63 million broadband subscribers worldwide – a
72% increase from the previous year – and the numbers are continuing
to grow at a staggering rate.
Ubiquity, real-time accessibility, seamless
interactivity and affordability have become the new requirements
for success and growth of the Internet marketplace. This
vision cannot be realized with the current communications industry
infrastructure. The market that fostered the birth of a global
personal communications industry has been humbled by financial
realities and has fractured into groups of regulatory influencers
and disparate, public entities. These groups share a common vision – to
meet the new market requirements – but have been narrowly
focused on specific technology solutions.
The Personal Broadband Industry Association is the organization
focused to fulfill that common vision, a market-facing organization
representing the business and marketing concerns that sit above
the technology work of the standards and regulatory organizations.